Think | Ask | Act taking individual action to create a truly inclusive workplace
We focus on inclusion through our ‘Think | Ask | Act’ video campaign, encouraging our people to move beyond awareness and take action. Structured through a series of videos, the Think | Ask | Act campaign communicated that everyone has a role to play in creating an inclusive workplace and that it’s the everyday acts, the seemingly small things, that can make a big difference. Voiced by our own people, we invited our team members to see life through another lens. The videos are at times uncomfortable and designed to get the audience thinking, asking and acting inclusively. These videos, launched in June 2018, brought to life our Active Inclusion strategy.
The Think | Ask | Act video series tells the stories of our people. In the first set of short, 'sting' videos, team members share moments that have made them feel excluded or uncomfortable. Following this, we released a video of colleagues talking about inclusion in action. And finally, we brought the series together with a documentary video to explain the thinking behind the campaign.
Impact of the Think | Ask | Act campaign:
The videos made an impact with our people prompting feedback such as, “brilliantly thought-provoking, conveying that lightbulb moment of what inclusion means in practice”.
The numbers of personal stories shared in our communications has also increased significantly, with more people being willing to share their stories, knowing they will be supported and can bring another perspective into the workplace and their teams. The campaign also involved distributing branded mugs and “The book of big things” (pictured below) across all sites, which provided visible prompts for Think | Ask | Act discussions to take place in the office.
The campaign received external recognition for the innovative approach taken, winning Best Diversity & Inclusion Initiative, Best Video Campaign and Work of the Year at the RAD Awards. In addition, the campaign achieved ‘highly commended’ in the Diversity & Inclusion category at the Business Culture Awards.
“Think | Ask | Act blew the judges away with the honest, genuine and brave use of video to amplify internal values. The campaign captured the true spirit of the RAD awards and demonstrated extreme bravery, addressing unconscious bias and increasing awareness of access to support for employees” RAD Awards Judges.