We are a European business and we invest, employ, manufacture and distribute locally, maintaining a strong commitment to the wellbeing of our communities. We believe that business success and sustainability go hand in hand. We want to grow our business in a way that manages our social and environmental impacts responsibly, and makes our employees and our stakeholders proud.
We’re listening to feedback from our stakeholders and responding to concerns from consumers, governments and non-governmental organisations on key sustainability issues. These include concerns about health and obesity with many people now wanting more natural ingredients, drinks with nutritional benefits and less sugar. We support the current recommendation by several leading health authorities, including the World Health Organisation (WHO), that people should limit their intake of added sugar to no more than 10% of their total energy/calorie consumption.
We also understand that we have an impact on our environment and the societies in which we operate. Single use plastic, climate change, water scarcity, waste and pollution affect everyone and have far-reaching
impacts on food production and ecosystems. In addition to these challenges, society is also struggling to maintain economic growth and ensure prosperity and opportunities for all of its citizens.
This is Forward
Together with The Coca-Cola Company (TCCC) in Western Europe, we’ve created This is Forward – our sustainability action plan. Building on 10 years of focused work on sustainability, and developed through close consultation with our stakeholders, the plan places sustainability at the heart of our business strategy.
This is Forward is an ambitious plan that sets out three action areas on drinks, packaging and society, and three supporting actions on water, climate and supply chain, with a series of clear, measurable targets for each of these areas. Together, they provide a clear direction for how we intend to work with partners across our value chain to build a better future – for our business, for people and for the planet.