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Community Programmes at ASOS

The aim of our community programmes is to provide opportunities to inspire, support and train local young people, while removing the barriers that stop them from reaching their potential.

Our UK community programmes are based around ASOS' London, Hemel Hempstead and Birmingham offices, and our global fulfilment centre in Barnsley. We contribute to community sport, arts and charities, and regularly involve employees in fundraising activities.


“ASOS continues to be committed to supporting British manufacturing in our industry by providing skills and job opportunities to help young, talented people to reach their potential.”

Nick Beighton


In partnership with Haringey Council and Fashion Enter.

 In 2015, following the successful launch of the Stitching Academy, ASOS and Haringey Council partnered again with Fashion Enter to create the Fashion Technology Academy (FTA) in Haringey, London.

The college offers accredited vocational qualifications and technical training across the whole manufacturing lifecycle. This includes machining, pattern cutting, quality assurance, finishing and machinery maintenance.

ASOS supplied all technical equipment and machinery for the project as part of our commitment to transform young lives through fashion and to support the retention of declining industry skills in the UK.


“ASOS is committed to building its business in the UK. Developing skills for the future is a key factor in enabling the growth of UK manufacturing. ASOS supports the Stitching Academy and the new Fashion Technology Academy in London – it's a great set-up, that will provide training for a young workforce and provide opportunities for careers in manufacturing.”

Simon Platts
Sourcing Director, ASOS

  • 2013 - The year the Stitching Academy was launched. 
  • 87% of participants who have completed the course are now employed or undertaking further studies.


Helping young people to discover career opportunities in music production, the arts and media.

In Camden, North London, the home of ASOS' headquarters, we have been working with Camden's famous Roundhouse venue since 2012 which helps young people to discover career opportunities in music production, the arts and media.

For the past two years we have supported the ‘Call To Create’ initiative to help develop young people's talent and creativity. This includes weekly music technology drop-in sessions, which are open to all young people aged 14 to 25 to help them develop industry skills.

Since 2014, our Technology Team has run a half-term coding club every year for 11-14 year olds to show them the basics of coding and how to create a blog.

“For the past four years, ASOS have played a hugely important role as a key partner in our digital projects which develop online skills for 11-25 year olds. The ASOS Roundhouse Web Design project is one of our most popular projects and we’re delighted with how it inspires young people to go on and continue developing their online skills.”

Phil Eacott
Partnerships Manager, Roundhouse



Proud to be the largest private employer in Barnsley, South Yorkshire.

Barnsley is home to our global fulfilment centre. In 2010, we began a community investment programme in Barnsley, supporting local initiatives for young people in the arts, music, fashion, education and sport.

We partner with Barnsley College on a number of programmes including:

  • Funding the Enterprise Programme, a programme that develops young people's business ideas and supports them with a range of workshops to develop employability skills, CV & Interview techniques, networking, presentation and commercial awareness.
  • Providing iTrust business start-ups with grant and mentor support. iTrust is a joint venture between Barnsley College and The Barnsley Chronicle, founded to support young people in Barnsley setting up in business.
  • Partnering with the Department of Arts, Media and Entertainment on the Extended National Diploma in Fashion, providing expert advice and feedback from ASOS volunteers throughout the year on PR, Marketing and Design.
  • Sponsoring the Youth Achievement Award at the annual Barnsley College Excellence awards.

We support the Exceptional Achievement Category at the Barnsley Chronicle ‘Proud of Barnsley’ awards. We also contribute to the annual ‘Big Sleep Out’, organised by Safe@Last, in support of vulnerable young people.


“We strive to raise aspirations everyday by giving students access to the best possible opportunities and the partnership with ASOS helps make this happen. The support given to our students makes a real difference to their lives and helps us support them to realise new possibilities, increase their employability and become ‘world ready’, among many other things.”


Rubina Rashid
Assistant Principal, Barnsley College



Our Technology Team, based at our offices in Birmingham, actively participates in local community projects.

In 2013, as part of our long-standing relationship with the Prince's Trust, the team donated their time and expertise to running project planning, CV and interview workshops for young people to help boost their skills and confidence to enable them to find employment, or to go on to further education.

Since 2014, we have run a week-long 'Get Started With Web Design' course every year in our Birmingham office, as part of our Technology programme. During the week, young people work with the ASOS IT Team and learn the basics of how to create and develop a blog, including editorial, copywriting, basic coding and social media.

“I found the experience of volunteering to deliver the ‘Get Started With Web Design’ course to be rewarding and I learnt a lot about myself on the way. I was responsible for delivering talks related to blogging using the WordPress platform during the week. The rest of the time was spent mentoring and helping the attendees with transforming their ideas into blogs and articles on their websites.”

Iftekhar Ahmed
Senior Software Engineer, ASOS Birmingham


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