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BAME Initiatives at Anthem Inc. US

APEX

APEX focuses on providing associates with tools, experiences, and resources in order to increase African American representation in our leadership ranks, as well as on helping Anthem create the best health care value for African American consumers.

Offering its members knowledge and resources that can help them further their careers is at the center of APEX’s mission. The group holds periodic professional development sessions focused on career paths, leadership competencies, mentoring, advancement, social media, and skill growth.

APEX is committed to paving the way for future generations. For example, this ARG championed a four-year mentoring program targeted at high school students at the Crispus Attucks Medical Magnet High School in Indianapolis. Through interaction with Anthem leaders and developmental activities, the program focused on increasing the students’ understanding of the health care industry and on preparing them for college and the professional environment.
ACE
ACE, our Asian associate resource group, was formed to help Anthem establish itself as an employer of choice for Asians and Asian Americans and as the preferred health care benefits choice for the Asian American community.

With members who represent several different ethnic groups, ACE works to promote and leverage the diversity and strengths of Anthem’s Asian and Asian American associates in support of the company’s mission and values.

Its activities are focused on establishing an enterprise network for associates to exchange ideas relating to Asian and Asian American cultures, facilitating professional and leadership development discussions, and supporting our multicultural marketing and cultural competence strategies.

Recently, ACE engaged associates with understanding of the Vietnamese culture and language in supporting business efforts to provide enhanced services to new customers enrolled in our plans.

Through celebrations during May—Asian and Pacific Islander Heritage Month—and ongoing communications, ACE educates associates about different aspects of Asian cultures. It also represents Anthem as a sponsor of the Asian American Federation, which is undertaking a national report examining the changes in demographics and socioeconomic status of Asian American children.
SOMOS
The vision of SOMOS—which in Spanish means “we are”—is to create a work environment that attracts Hispanic associates, increases awareness of health care disparities affecting Hispanics, and helps identify and develop products and services that are culturally aligned with the needs of Hispanic consumers.

SOMOS plays an important role in efforts to increase our outreach to Hispanic consumers, and it has helped develop culturally appropriate content for educational health and wellness materials and websites. Anthem’s Health Equities bilingual portal was honored with a Bronze Web Health Award from the Health Information Resource Center. In recent years, SOMOS received Modern Healthcare magazine’s Spirit of Excellence Team Award for its involvement in educating and empowering Anthem’s Hispanic consumers.

SOMOS also partners with Anthem’s talent acquisition team to strengthen the organization’s relationship with Prospanica, as well as Prospanica’s local chapters, which prepare Hispanics for leadership roles and promote cultural awareness and competency. SOMOS members volunteer with community organizations that serve Hispanics throughout the U.S., such as the American Diabetes Association.

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