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ASOS Focusing on Disability

Celebrating Diversity

Our ‘Celebrating Diversity’ disability programme aims to improve access to our products and services and create opportunities for young people living with disabilities.

“As a business, we were immensely proud to see the ParalympicsGB team wearing the formal and ceremonial kit we designed for them at the Rio 2016 Paralympics, and would like to congratulate ParalympicsGB on their achievements. This is an ongoing partnership which, as part of our Celebrating Diversity programme, seeks to raise the profile of young adults with disabilities.”

Louise McCabe
Director of Corporate Responsibility, ASOS

600 British Paralympic athletes and support staff wore ASOS-designed formal and ceremony wear at the 2016 Paralympic Games.

8,700 items made for the Paralympics GB athletes and staff to wear at Rio 2016.

£5,800 the value of products donated by ASOS employees to Scope during the last financial year. 

70 employees volunteered at Paralympic fitting events in May and June 2016.


Some of the activities we have undertaken this year under our Celebrating Diversity programme include: 


  • Working with the British Paralympics Association and Paralympian athletes to design and fit ceremony kit for the Rio 2016 summer Paralympic Games – see our case study for more information.
  • Working with the Royal National Institute of Blind People (RNIB) to audit our websites and mobile sites to identify ways that we can improve accessibility for customers with visual impairments. We have established a working group with our IT team to implement the RNIB’s recommendations.
  • Donating products to the disability charity Scope to raise funds for employment accessibility programmes for young adults.
  • Providing Business Disability Forum (BDF) training to employees on disability awareness – we have been a member of the BDF since 2012 and have used its Disability Standard to review and improve our business practices.
  • Reviewing the equality of opportunities for potential and current employees with disabilities.


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