World Breastfeeding Week (WBW) is an annual celebration which is being held every year from 1 to 7 August in more than 120 countries. According to the 26 August data of WBW website[1], 540 events have been held worldwide by more than 79 countries with 488 organizations and 406,620 participants for the World Breastfeeding Week 2010. See WBW pledges for the complete list.
Being organized by WABA, WHO and UNICEF, WBW came up with the goal to promote exclusive breastfeeding for the first six months of life which yields tremendous health benefits, providing critical nutrients, protection from deadly diseases such as pneumonia and fostering growth and development for the first time in 1991.
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