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Organic September is an annual campaign led by the Soil Association. It encourages people to make small changes to their purchasing habits and aims to raise buyer’s awareness of buying genuine organic products.
Organic is on the up
Despite what we’ve been reading in the press, more and more people are buying organic. In fact, a recent report from the Soil Association showed spending on organic products increased by 4% in 2014. And it isn’t all about food – of those sales, organic health and beauty products saw a whopping 20% increase.
So why are people so keen on organic beauty?
Research published by the Organic Monitor in 2014 showed 90% of UK buyers had converted to buying organic health and beauty products primarily to avoid chemical nasties (we can relate to that). But what happens if what you get isn’t what it says on the tin (or bottle?), and who can help?