Delivering timely and appropriate communications is essential for all organisations. No matter what size your team, budget or audience, there is an increasing range of communications channels and platforms to think about. How we communicate is important but who we’re communicating with is more important. Your audiences are diverse; your messages and campaigns will reach people via many different channels in different formats and on different devices. Parts of your audience are being excluded because of some of the assumptions that have been made. The business case for inclusive communications is strong; factoring diversity and inclusion into your communications strategy widens your reach and delivers greater impact.
This introductory session, led by enei Associate Catherine Grinyer, will enable you to:
Understand how inclusive communications engage diverse audiences.
Use appropriate language when discussing or referring to diversity groups.
Identify the basic principles of inclusive communication, through online and offline activities.
Access tips on embedding key principles in to your own communication strategies and activities.
OverviewReaching diverse audiences
Essentially the job of a communicator is to tell your organisation’s story, to get the word out on a new initiative or event or to keep your employees, members, supporters, sponsors and stakeholders informed about your news, products/services and special offers. It’s vitally important that you consider your audience to be as broad and as diverse as possible, that way you’ll avoid unintentionally excluding people from your communications. Participants will be provided with an overview of diverse audiences in the UK and how to reach them.
Barriers to communications
Accessibility and inclusion are terms that are used frequently, often interchangeably. It is important that communicators understand these terms and the importance of embedding inclusion into every communication campaign. Ensuring accessibility and inclusion means that the barriers to communications that exist for different groups, need to be removed. Using short group exercises we will look at communication methods and platforms and the potential barriers they present and how to overcome them.
Best practice on inclusive communications is emerging and this session will draw on real examples of campaigns that took an inclusive approach and will highlight examples where diversity and inclusion were overlooked. The best practice elements of inclusive communications will be identified as well as tips on how to begin aligning your communications strategy to your organisation’s commitment to diversity and inclusion.
Who should attend?
Marketing, communications and PR managers and practitioners, internal communications leads, HR Business Partners/Consultants, Change/Project Managers. The session is designed to add value to both Communications and HR leads therefore please forward to the appropriate people in your organisation.
09:30 - 11:30
CostFree Members / £199 Non Members
Due to limited space and likely high demand there will be a £50 plus VAT admin charge for cancellations received less than 5 days prior to the event.
BOOK HERE NOW!