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The AA

Our 7,000 employees are as diverse as the products and services we provide to our millions of Members. We refreshed our Diversity & Inclusion (D&I) strategy to build on all the great work already done, and further improve its reach and profile across the business.

This refreshed strategy celebrates who we are while allowing all our employees to be their best. It is also reflected in the messages and promises we send to potential and future employees, where talent attraction is firmly embedded in the strategy.

And outside the workplace our employees continue to reflect and embrace the diversity of the communities we are based in by supporting local events and fundraising activities.

You can understand how important a diverse and inclusive workforce is to us, and we embrace and value our differences. Working together to create an inclusive culture where everyone feels they belong is the cornerstone of our commitment to diversity and inclusion.



The AA has an inclusive workforce where people can bring their whole self to work and therefore can unlock their true potential and perform at their best.

We are proud of our inclusive culture and are members of the Employers Network for Equality and Inclusion (ENEI), the Business Disability Forum (BDF) and Employers for Carers (EfC).

We have five networks, led by employees for employees, where people who share characteristics can come together and make their voice heard. Each is championed and sponsored by a member of our Executive team from the highest levels of our business:

    • Ability – for employees with visible and invisible disabilities
    • Balance – supporting and promoting gender balance
    • Carers – supporting employees with a caring responsibility
    • Origins – representing employees from all ethnic minority and multi-faith groups
    • Pride – The Pride network consists of members of the LGBTQ+ community and their allies. They meet monthly to support each other and discuss different topics and issues that concern the LGBTQ+ community.


Featured article

Pride Month at the AA – meet our network chairs.

June is Pride month and in the second of our series of articles we hear from Charlie and Jo, co-chairs of the Pride employee network. The Pride networ...

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More about The AA

Our Values 

Our values are all about what matters to us. They guide how we are – with our members, customers, partners, and each other.


People won’t always remember what you say or do. But they will remember how you made them feel. We’re always respectful – of our members and each other’s time and needs. We’re considerate, too. We are good listeners and we take time to understand what people really need before we leap to a solution.


Trust is earned. Respect is mutual and honesty is always appreciated. We’re known for our integrity – we’re straightforward and we always strive to do the right thing. And we’re honest as the day is long. We’re always true to our word.


The difference between ordinary and extraordinary is found in the extra mile. We’re problem solvers, confident that we know how to make life easier. Our members count on us for excellent service and we go out of our way to give them our very best every day.


Be strong enough to stand alone, be confident enough to be yourself but wise enough to stand together. A team is not a group of people that happen to work together. Teams are built and have a common goal. So look at the bigger picture. And remember, everyone is doing their best to make life easier for our members and each other.


Some people want it to happen. Some people wish it would happen. Others make it happen. It’s up to us to be the change. We are what we do, not what we say we’ll do. When something could be better, we grasp the nettle and make it so. We lead by example – hard work doesn’t stop us from turning something good into something great.

Working Here

There’s a lot more to us than roadside assistance. We’re constantly and rapidly evolving – adopting new technologies and advancing into new business areas to benefit our members. For you, that means scope to explore a wide variety of career paths and possibilities.

It’s our diverse team of innovative and dedicated people, from all kinds of backgrounds, who have made us the country’s number one motoring organisation. It takes a wide range of skills, experience and talent for us to thrive. And that makes our company a vibrant and exciting place to work.

Ready for anything? You can make an impact if you share the qualities that make us different:

Expertise: we are confident and give excellent service

Collaboration & Dynamism: as catalysts for change, we share common goals and start from a position of trust

Courtesy & Care: we are considerate and act with integrity

Here's what it looks like in practice:

  • We aim for ‘One & Done’: Spotting what makes the big difference for members, customers and the AA, and seeing problems through to the end.
  • We know our stuff, and deliver the best solutions for our members and customers with confidence.
  • We treat the business as our own: Through dedication, drive and commitment we take accountability and look after every pound.
  • We embrace fresh ideas, challenge the status quo, think for ourselves and find new solutions.
  • We don’t let perfect be the enemy of the good – we respond to the situation and find solutions to move things forward now.
  • We seek what is right and best for our members, customers and the whole business, rather than for ourselves or our team.
  • We support each other, in the knowledge that we all have a common goal, and we take the time to understand each other’s perspectives.
  • We say what we think, in the right way – even when it might be controversial.


Benefits at The AA

List of all the benefits that The AA are offering their employees. Benefits may vary depending on role, location and length of service.

  • Long Service Recognition Scheme
  • Complimentary AA Membership
  • Private Medical Cover
  • Childcare Vouchers
  • Employee Discounts
  • Staff Discount Scheme
  • Pension Scheme
  • Eye Care (Support Towards Cost of Eye Tests and Basic Glasses for VDU User)
  • Annual bonus

What our people say

Social media

Open Data Designer, job opening in The AA

Data Designer

Graphic Designer Basingstoke, UK

Company description Role: Data Designer Term: Permanent Location: London and/or remote working considered Salary: £50-55K dep on exp + annual bonus + ex

Open Collections Advisor, job opening in The AA

Collections Advisor

Debt Collector Cardiff, UK

Company description Job Title: Collections Advsior Location: Remote Working OR Dynamic Working (2 days per week office based) The Automobile Association was started over

Open Lead Product Designer, job opening in The AA

Lead Product Designer

Product Designer London, UK

Company description Join us in London as a Lead Product Designer in the Digital & CX team. Reporting directly to the Head of Experience Design, in this role you will be responsible...

Open Product Governance Manager, job opening in The AA

Product Governance Manager

Customer Service Advisor Basingstoke, UK

Company description An exciting opportunity to join our conduct team within the first line of defence, this role will support our product teams in maintaining robust governance pro...

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