Our values are the set of guiding principles which collectively define who we are, what we do and how we do it.They make us different from the rest, and allow us to make decisions and take actions which drive us towards our vision. Our values can be seen throughout the business, but they are at their most powerful when they are demonstrated through everything we do at every level to achieve our targets. Quite simply, our values are the way we do things at Northumbrian Water Limited, as we strive to become the national leader. Our values: Customer focusedWe aim to exceed the expectations of our external and internal customers. Results-drivenWe take personal responsibility for achieving excellent business results. EthicalWe are open and honest and meet our commitments with a responsible approach to the environment and our communities. CreativeWe continuously strive for innovative and better ways to deliver our business. One teamWe work together consistently, promoting co-operation and mutual support, to achieve our corporate objectives.