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First 1,000 Days: from the beginning of pregnancy through to your child’s second birthday.

The First 1,000 Days of being a parent are now accepted to be the most significant in a child’s development. Leading child health experts worldwide agree that care given during the First 1,000 Days has more influence on a child’s future than any other time in their life.

Ask most parents, and chances are they’ll say that the First 1,000 Days also present some of the most challenging moments in a person’s life. And, with each new baby comes a whole new set of priorities, dilemmas and challenges.

At NCT, we have long believed that the First 1,000 Days matter. For more than 56 years we have delivered a trusted service to parents.

These pages point to the latest evidence and reasoning behind why now is the time to come together and make lasting improvements to the experience of parents in their First 1,000 Days.

Together we can benefit the lives of children through the early years to adolescence into adulthood and beyond to the next generation.





More about NCT



Our vision is of a world in which no parent is isolated and all parents are supported to build a stronger society.


Our mission is to support parents through the first 1,000 days to have the best possible experience of pregnancy, birth and early parenthood.

We do this though three interconnected aims:

Sharing knowledge: we provide evidence-based information for parents online and face-to-face to give every parent the chance to make informed decisions.

Creating networks: we support parents to build networks through our 333 branches across the UK, forging vital, often lifelong friendships.

Harnessing voices: we campaign on the issues that matter most to families throughout their first 1,000 days.



To fulfil our full potential, we commit to five core goals:

  1. Strengthening our core work in antenatal education and infant feeding.
  2. Increasing our reach into less affluent communities and to parents at greater risk of isolation.
  3. Expanding the scope of work we provide to parents postnatally.
  4. Modernising our public image to ensure we are seen as consistently relevant and trusted in all sections of society.
  5. Building a stronger organisation to support our incredible movement of volunteers, practitioners and staff.

Read our NCT forward agenda 2019-22 strategy document and learn more about how we're going to achieve our goals.



We are committed to zero discrimination both internally and externally regardless of visible or invisible difference such as sex, sexual orientation, age, race, ethnicity, disability, impairment, learning difference or long-term condition, religion or belief, gender identity, economic class, marital/civil partnership, family status including single and all parents, socio-economic background and pregnancy and maternity.   

We know that to meet this commitment and to drive real change, we need to face into the reality that inequality, discrimination and racism are systemic. We have a responsibility to our people and to our charity beneficiaries to examine our own culture, practices and policies. We also have a responsibility to highlight inequalities, influence externally and to work with others to bring about better experiences and more equitable outcomes. 

We are partnering with the social justice charity brap to affect a major culture shift in our equity, diversity and inclusion practices. Together with the formation of a charity-wide Diversity Network, brap are supporting us to implement a comprehensive and reinvigorated plan of work to improve, update and embed the charity’s approach to equity, diversity and inclusion. 


NCT has a proud heritage of campaigning for social justice and driving positive change for pregnant women and new parents. Persistent inequalities exist in outcomes for women, babies and families, and there is clearly much more to do to ensure truly inclusive services and support.  

In their 2020 report, MBRRACE-UK highlighted a constellation of biases demonstrating that our health and social care system does not work well for women with multiple and complex problems. Women living in the most deprived areas are three times more likely to die than those who live in the most affluent areas, demonstrating the need for broader action across community and public health, in addition to maternity services.   

Evidence from MBRRACE-UK has also shown stark inequalities for women in relation to ethnicity. Black women are four times as likely to die during pregnancy or after birth compared to white women, while mixed-race women are three times as likely and Asian women are twice as likely to die.  

The existing inequalities and persistent disadvantages faced by Black, Asian and minority ethnic pregnant women and new parents in the UK have been brought into sharp relief by the coronavirus pandemic. Analysis has found that black pregnant women are eight times more likely to be admitted to hospital with coronavirus, while Asian women are four times as likely. 

At NCT, we have an important role to play in highlighting inequalities and working with others to bring about better experiences and more equitable outcomes. We recognise that we have more to do to become an open, inclusive and diverse charity so we can support all parents, whatever their situation, background, ethnicity, community or needs.  



During 2020, we set out to develop a comprehensive and reinvigorated plan of work to improve, update and embed the charity’s approach to equity, diversity and inclusion.  

The first stage of action taken focused on three things:   

  1. Appointing an external inclusion adviser. During 2020, we appointed brap, the social justice charity, to act as a critical catalyst for reflection, learning, collaboration and change. brap have undertaken listening activity across the charity, holding a range of facilitated workshops with our community. 
  2. Increasing the diversity of our Board of Trustees. During 2020, we took positive action to increase the diversity of our Board of Trustees, and build our capacity in terms of skills and lived experience. At our 2020 AGM, we welcomed Franciane Husbands-Chevot and Chi Evi-Parker to our Board as Trustees. We also introduced three new independent Committee members to support the work of our Board, Salima Shariff, Ema Ojiako and Faran Johnson. Trustees have since appointed Ema to the Board as a Trustee. Together, they bring a wealth of professional and lived experience to our Board and Committees. 

  3. Establishing an NCT Diversity Network. During 2020, we invited our community to join a newly formed Diversity Network, to provide a safe space to explore issues, identify opportunities, learn together, co-produce work and policies, and to build a community of consultees and champions for equality, diversity and inclusion. Over 40 people have joined the Network, and we are supporting the Network to get established and extend their engagement and influence. 

The next stage involves further detailed work across specific aspects of our culture, work and practices. We are investing in a programme of work over the next year with a focus on:   

  1. Strengthening our People directorate with new senior and specific appointments focused on culture and inclusion.

  2. Developing and undertaking a baseline diversity audit for our volunteer, practitioner, student and staff teams.

  3. Conducting a root and branch review of our recruitment and induction practices, and taking positive action to increase the diversity of our volunteer, practitioner, student and staff teams.

  4. Developing a programme of CPD, learning and development for our staff, practitioners, students and volunteers, including training in cultural competency, anti-oppressive practice and anti-racism.   

  5. Designing our new model of education to include specific modules which equip future practitioners in terms of cultural and social competence, including anti-oppressive practice.

  6. Ensuring a focus on diversity and inclusion is embedded in every workstream within our plan for the year ahead, including our content and communications, volunteer and practice support, service delivery, quality assurance, campaigning and influencing, and complaint handling.   

Externally, we are supporting the call for evidence for the inquiry into racial injustice in UK maternity services led by Birthrights and have joined the RCOG Race Equality Taskforce. We continue to raise awareness of the FiveXMore campaign, which is bringing vital attention to the inequalities in outcomes experienced by Black women. As a charity with a proud heritage in campaigning for social justice, we are prioritising this external work to bring about better experiences and more equitable outcomes. 

Benefits at NCT

List of all the benefits that NCT are offering their employees. Benefits may vary depending on role, location and length of service.

  • Salary sacrifice for Pension Scheme contributions
  • Family Friendly Policy and Attendance at NCT Antenatal classes
  • We offer 6 weeks holiday per holiday year (April to March) plus bank holidays.
  • Season Ticket Loans
  • Cycle2Work
  • Pension Scheme
Open Director of Finance & Planning, job opening in NCT

Director of Finance & Planning

Director Of Finance Bristol, UK

National Childbirth Trust (NCT) Director of Finance & Planning Bristol/Home-based Salary: £75,000 - £80,000 + benefits National Childbirth Trust (NCT) is the nation...

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