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Adi Dassler built his business with an insight that is still true today: Every innovation starts with seeing a problem through fresh eyes. To invent new solutions, you need to see a problem in as many different ways as possible. The more unique identities, backgrounds and perspectives we can assemble at adidas, the easier it is to find our way around roadblocks and change lives through the sports we love.

To attract a diverse team, we place a premium on creating an inclusive, respectful company culture. It’s why our world headquarters boasts employees of more than 100 nationalities, why we’ve been ranked one of the most LGBT-friendly companies around, and why we are cultivating a gender-balanced leadership. It’s why we stay at the cutting edge of sport culture. 


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More about adidas

It's All About Sport

This is where we come from, everything we do is rooted in sport. And sport plays an increasingly important role in more and more people’s lives, on and off the field of play. Sport is central to every culture and society and is core to an individual’s health and happiness. Therefore, we believe that, through sport, we have the power to change lives. This core belief guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers.

We Play to Win

Athletes will not settle for average. And neither do we. We have a clear mission: To be the best sports company in the world. Every day, we come to work to create and sell the best sports and fitness products in the world, and to offer the best service and consumer experience – and to do it all in a sustainable way. To successfully do that, we focus entirely on our authentic sports brands as they connect and engage with our consumers.

At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes also our employees need mental strength in their game. We foster that athlete’s mindset through a set of behaviors that we want to see in our people and that are at the core of our unique company culture – the 3Cs:

Confidence allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means to acknowledge that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.

Collaboration. Every elite athlete relies on partners: coaches, team mates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.

Being the best sports company in the world takes Creativity. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

Diversity and Inclusion

Diversity is an essential part of our people strategy. this is because we are convinced that a workforce made up of individuals with different ideas, strengths, interests and cultural backgrounds is a prerequisite to success.

We can talk about strategy and becoming the best sports brand in the world all day long, but we would get nowhere without the people who come to work and make it happen every day: our employees.

We believe that a diverse workforce made up of people with different ideas, strengths, interests and cultural backgrounds drives our success. The next great idea or innovation that will change the world of sport will come from those who are allowed to be their true selves and follow their dreams and ideas to the finish line without artificial boundaries in their way. For this reason, we want to make sure that every single employee regardless of race, age, gender, ethnicity, religion, sexual orientation or gender identity feels welcome at adidas, is proud to be part of this company and can go on to change the world of sport for the better.

Creating change means looking at challenges and opportunities in different ways. The more unique identities, backgrounds, and perspectives we can assemble at adidas, the more meaningful change we can create for our consumers and the industry.

We’re proud of the progress we've been making in creating a diverse and inclusive culture at adidas, and know this work is never done. We value every person’s uniqueness, and a work environment where everyone can be their authentic self. We believe in equal opportunity for all, regardless of race, age, disabilities, gender, gender identity, sexual orientation, ethnicity or religion. We hold ourselves to the same high standard for all our workplaces around the world, without exception. 

Benefits at Adidas

List of all the benefits that Adidas are offering their employees. Benefits may vary depending on role, location and length of service.

  • Childcare Vouchers
  • Company Car/Allowance – Grade Dependent
  • Cycle2Work
  • Life Assurance
  • Financial Incentives (Stocks, Share Options)
  • Part-time Working Opportunities
  • Parental Leave
  • In-House Gym
  • Discount on adidas and Reebok websites and in-stores
  • Wellness International Ltd. Occupational Health
  • Paid or Discounted BUPA – dependant on grade
  • Healthcare by Westfield – dependant on contract type (perm or FTC)

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