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WWF and The Coca-Cola Company Partnership

Category: CSR, Corporate Social Responsibility, WWF, Partnerships

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WWF and The Coca-Cola Company have worked together globally since 2007 to conserve river basins and integrate sustainability into the company’s operations. In the UK, we’ve been in partnership since 2012 to help secure a thriving future for our precious rivers.


Coca-Cola Great Britain and WWF have been working together on water-sensitive farming in the UK since 2012. For our 2018-2021 phase of partnership, we’re building on our pioneering work to protect precious river habitats in the UK, supported by a grant from The Coca-Cola Foundation.


The partnership supports farmers and stakeholders in two major river catchments in East Anglia – the Cam and Ely Ouse and the Broadlands Rivers. Through on-the-ground work and expert advice, we’re helping farmers to reduce the impacts of their crop production on the freshwater environment, including through reducing field run-off from tractor wheelings and promoting the use of cover crops to avoid run-off and nutrient leaching from bare winter soil.


Coca-Cola and WWF-UK have already replenished over 1.2 billion litres of water back to the environment and have directly supported 135 farmers to introduce more soil-sensitive practices, resulting in over 4,000 acres of land being farmed more sustainably. Together with partners at Norfolk Rivers Trust and The Rivers Trust, we’re working to return a further billion litres of replenished water in one of the most water-stressed areas of Great Britain.


Lucy Lee, Head of Food and Landscapes at WWF, says:

“The UK’s economy, particularly our agriculture, depends on healthy natural systems, so it’s vital that farmers and other businesses come together to support the sustainable management of our landscapes.

"As one of many businesses sourcing from our project area in East Anglia, Coca-Cola has helped us introduce more sustainable farming practices that have led to measurable improvements in soil and water quality. Thanks to their renewed commitment, we’ll be engaging hundreds more farmers and piloting innovative catchment-scale programmes to protect and restore nature.”


Globally, WWF and The Coca-Cola Company have worked together since 2007 to conserve priority river basins around the world and on initiatives to integrate sustainability into the company's operations. The continued partnership supports Coca-Cola’s global sustainability ‘replenish’ commitment to safely return to communities and nature an amount of water equal to what it uses in the production of its drinks.



The UK is one of the most nature-depleted countries in the world and our rivers – including our rare chalk stream habitats – are under pressure. In England, 86 per cent of rivers are failing to meet good ecological status.


We believe that, managed properly, there can be enough water to meet the needs of both people and nature. To achieve this, businesses, governments, NGOs and communities all need to play their part. This partnership is an important step on that journey.

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