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Virgin Media: Transforming the Lives of Disabled People

Category: diversity, disability

Disability on red VERCIDA background

Virgin Media believe that digital technology can make life better for everyone. They have started to focus on using digital technology to improve the lives of disabled people. In the UK, disabled people are one of the most disadvantaged groups in society and digital technology can be transformational to them; providing a voice, enabling people to live independently and unlocking access to education and work.

Working towards this goal will help us tackle some of the biggest challenges that prevent people from accessing and getting the best from the web. Virgin Media do this through their partnership with disability charity Scope - by delivering brilliant digital ideas, powered by technology and driven by people, to wherever they’re needed most. Together, they hope to transform the lives of thousands of disabled people and their families through the development of national projects and campaigns that have technology at their heart.

Here their performance highlights for 2016, the second year of their 2020 Transforming lives goal. If you are looking for information on what they’re focusing on for the remaining three years of the goal, take a look at Goals roadmap.


Performance against their goal sub targets in 2016

Connect Families

2016 target - Support 250 families through digitally connecting parents of disabled children between July 2015 and July 2017.

How did they do? – After creating the online Connect Families service in 2015, funded by part of Virgin Media’s £1m corporate donation, they supported 36 disabled people and their families in 2016 through the service. 

End the Awkward

2016 target - Deliver the 2016 End the Awkward campaign with increased impact. 

How did they do? – Scope’s 2016 End the Awkward campaign generated 1.4bn opportunities to see versus 102 million in 2015. In addition to funding the campaign, they communicated it across their various channels. The campaign ran alongside the Paralympics which also increased its impact.  

Assistive technology

2016 target - Provide 1,500 disabled people and their families with access to assistive technology between July 2015 and July 2017.

How did they do? -  In 2016, using part of Virgin Media’s £1m corporate donation to Scope, thy supported 705 disabled people and their families. That’s in addition to the 216 disabled people and their families Virgin Media supported between July and Dec 2015.

Are you interested in a career with Virgin Media? Please click here.

Vercida works with over one hundred clients who are committed to creating an inclusive work environment. If you are an employer and interested in working with Vercida to promote your diversity and inclusion initiatives and attract the best candidates, please call 02037405973 or email info@vercida.com for more information.

We are also officially recommended by Disability Confident as a step on achieving Employer status, please click here for more information.

 

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VERCIDA works with over one hundred clients who are committed to creating an inclusive work environment. If you are an employer and interested in working with VERCIDA to promote your diversity and inclusion initiatives and attract the best candidates, please call 02037405973 or email info@vercida.com for more information.

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