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Transport for London: Pride-inspired rainbow train

Category: Industry News, diversity, LGBT, pride, travel and leisure, transport

Transport for London: Pride-inspired rainbow train

After introducing a rainbow crossing, rainbow bus and rainbow taxi – Transport for London has made over a rainbow train.

London’s transport authority has introduced a number of high-profile rainbow stunts – last year rolling out a rainbow crossing for Pride in London.

TfL later expanded its efforts, showing its pride earlier this year by making over a London bus and a traditional black taxi.

Ahead of this week’s Pride parade, it has gone even further – making over a Docklands Light Railway train in rainbow colours, with sponsorship from Barclays. The new train will be in service today on the Canary Wharf to Stratford route, until later this year.

DLR Director Rory O’Neill said: “We are delighted to have this iconic artwork on our trains. It has taken a great deal of collaboration with our operator, KeolisAmey Docklands to get it done but it is well worth the effort.”

Martyn Loukes BEM, Chair of TfL’s LGBT staff network group, OUTbound, said: “The wrapping of the DLR train completes a trio of our rainbow themed projects this year to celebrate London’s diversity.

“We’re extremely grateful that Barclays has paid for the train to be wrapped in our iconic design. This is another great example of two organisations working together to celebrate their LGBT staff and customers.”

Mark McLane, Barclays’ Global Head of Diversity and Inclusion, said: “The financial sector continues to make great strides in embracing diversity and what better way to celebrate this than with a Pride-themed train running between London’s two financial centres, Canary Wharf and the City. We’re delighted to be helping Londoners support Ride with Pride.”

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VERCIDA works with over one hundred clients who are committed to creating an inclusive work environment. If you are an employer and interested in working with VERCIDA to promote your diversity and inclusion initiatives and attract the best candidates, please email info@vercida.com for more information.

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