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FA CEO Mark Bullingham introduces our new strategy for the 2020-2024 cycle

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The FAFA CEO has outlined the details of the new strategy to cover 2020 to 2024

We are proud to launch Time for Change, the FA’s new strategy for the 2020-2024 cycle.

Our new plan aims to take the FA and English football forward with bold leadership and ambitious targets to build on the progress of the past four years. 

We cannot do it alone. Our vision remains to bring all parts of the game even closer together and leave a nation inspired. 

TIME FOR CHANGE: FA STRATEGY 2020-2024

We have a unique ability to unite all parts of society – just cast your mind back to Russia 2018 or France 2019, when men's and women's FIFA World Cup fervour gripped the nation. 

Using our people and culture as the catalyst, we achieved some amazing things on our mission to rebuild the FA as a world class organisation - from doubling participation in the women's and girls’ game to registering more than one million of our grassroots players online – a material step into the digital age.  

Looking towards 2024, our strategic plan builds on those strong foundations.

We've set out our six Game Changer objectives and eight Serve the Game objectives. These demonstrate our determination to substantially change the fabric of the game and address key societal issues.  

In England, football must be a game where the opportunities for every girl to play are the same as for every boy. A game in which, wherever you live, you have easy access to a great, affordable facility on which to play. A game run by the latest digital tools – easily administered from a phone as part of everyday life, lessening the burden on our wonderful volunteers.

Football must be a game which embraces diversity and battles discrimination.  Everyone must be made to feel welcome on our pitches and our terraces.

The FAWe're aiming to improve the game across the country

Discrimination is an unacceptable societal issue that football must play a key role in tackling.

A game where our competitions, led by the Emirates FA Cup, Vitality Women’s FA Cup and the Barclays FA Women’s Super League, continue to be valued and revered at home and abroad.

Nothing would unite the country more than celebrating a major tournament victory by a senior England team.  We must create the best chance for this to happen, through world class support and a seamless player pathway.

In delivering this strategy, we'll seize on the remarkable togetherness and resilience our national game has shown in the face of COVID-19 and use it as a force for good.

As a not-for-profit  governing  body, we've had to make difficult financial decisions to future-proof ourselves from the impact of the pandemic, yet with this strategy we are reaffirming our intent to shoot for these ambitious goals which, if achieved, will improve the health and wellbeing of millions of individuals.

Impacting communities, realising the benefits that come with a healthier and more engaged population - football can deliver huge positive change across the country.

By Mark Bullingham

FA chief executive

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