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Aviva: Helping Prevent Economic Abuse

Category: Aviva, Corporate Social Responsibility, Partnerships, Domestic Abuse, Economic Abuse


A new report has identified the 6 Moments That Matter in which survivors of economic abuse can be supported by organisations across the financial services sector.

The report, The Economic Abuse Threat facing Girls & Women in the UK: 6 Moments That Matter in the Lives of Female Survivors has been written by Jane Portas, creator of 6 Moments That Matter and co-founder of Insuring Women’s Futures, and Dr Nicola Sharp-Jeffs OBE, founder and CEO of Surviving Economic Abuse (SEA).

The 6 Moments That Matter are key points during all our lives where we can take control to secure our financial future. They are: Growing Up, Studying & Re-Qualifying; Entering & Re-Entering the Workplace; Relationships: Making Up & Breaking Up; Parenthood & Becoming a Carer; Later Life, Planning & Entering Retirement; and Ill-health, Infirmity & and Dying.


Surviving  Economic Abuse

At Aviva, we welcome this important report and recognise the need for working together to prevent economic abuse.

This is why we work with SafeLives and Surviving Economic Abuse (SEA) to help raise awareness and provide support against domestic and economic abuse.

The report highlights how abuse can worsen at key life stages and how the 6 Moments That Matter can help to prevent economic abuse through challenging abusers and supporting survivors to take back financial control.

We will be considering these findings as part of our work.

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