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Meet Nusheen Hussain: executive director of business development

Category: Gender Equality, Diversity & Inclusion, Home Group, Asian women, personal stories, Asian Heritage, South Asian Heritage Month


Meet Nusheen (she/her), our executive director of business development and read about her journey as a British Asian woman growing up in London


Nusheen Hussain


I am a British Asian woman of Pakistani origin and was born in London. I grew up at a time when racism was prevalent and as a child, I didn't understand why some people were so mean.

Growing up in a diverse city like London helped, and I had a huge circle of friends and family for support.

My parents took us on holiday to Pakistan every year, so I had a very strong sense of culture and am very proud to speak three Indian-subcontinental languages, fluently!

I was always hardworking and knew that I wanted to work in Central London in marketing or advertising. After university, I worked in financial publishing as a marketing executive and my career progressed upwards from there. I also had three children and didn't stop to take any career breaks. Not sure quite how I did that, to be honest!

I have worked in many sectors including construction, energy, broadcasting and financial services; all very male-dominated and often misogynistic. It was tough, but I always had a very positive attitude and just got things done, no matter what the challenge.

My advice to anyone wanting to follow their dream would be; don't be phased by anything. Just keep going and anything is possible.

There is still a need worldwide for more progressive mindsets and inclusive behaviours. For example, we only see 7% of women at board level in the UK, and even less representation from women of a multicultural background, and that's not because men are better than women; there are darker forces at play here. 

I'd like to inspire young women and give them the confidence to shine and I hope that as a role model for Home Group, I am able to do this.

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VERCIDA works with over one hundred clients who are committed to creating an inclusive work environment. If you are an employer and interested in working with VERCIDA to promote your diversity and inclusion initiatives and attract the best candidates, please email [email protected] for more information.

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