Welcome to VERCIDA website.

Skip to main content
Enable Recite to make this website accessible

New Government Initiative: See Potential

Category: Industry News

Image of New Government Initiative See Potential

A recent Government initiative, See Potential, aims to encourage employers to hire people from disadvantaged groups, such as the long-term unemployed, ex-offenders, care leavers, recovering addicts, homeless people and single parents.

The employment campaign, which is backed by influential people such as Sir Richard Branson, Deborah Meaden and Simon Cowell, seeks to challenge negative perceptions and attitudes towards candidates from these groups and showcase the talents and business benefits of hiring them. See potential supports and celebrates the work of employers who provide jobs and training opportunities to these people, emphasising how businesses can benefit from revising their recruitment practices. They highlight the importance of changing beliefs for the individual and employer.

There is plenty of evidence to suggest that people from disadvantaged background can become some of the best employees. Edward Perry, Cook’s Chief Executive and Founder, said:  “Employing people from a diverse range of backgrounds is the right thing to do. Ex-offenders work really hard and are some of our most committed workers. My tip for success would be to get everyone in your business involved in the discussion and get their buy-in to the idea first. But take it from me, the benefits far outweigh the risks.”

It has been proven that they tend to go the extra mile to secure results, will stay in a job longer, have a strong commitment to their employer and lower rates of absenteeism. Business in the Community (BITC) research shows that becoming more inclusive benefits businesses with 90% saying it’s been advantageous and 92% saying it enhanced their reputation. Two thirds say that it has improved skills levels across their workforce and half have seen financial increases.

The project does not just focus on business advantages, however, See Potential also takes account of its social responsibility. Six million people in the UK will be homeless at some point in their lives. A recent survey by Crisis found that 97% of homeless people want to work, but YouGOV uncovered that only 7% of employers actually recruit homeless people. Giving people from disadvantaged groups a job provides them with a chance to get their life back on track, and has societal benefits also. For example, Social Exclusion Unit found that employment reduces re-offending by 33-50%.

The campaign now has the backing of more than 100 employer organisations including, BAE Systems, Eversheds, Tesco and many more. These companies have embraced inclusion and have adapted their recruitment process to be more open. See Potential is also endorsed by the Confederation of British Industry (CBI), Federation of Small Businesses (FSB), Chartered Institute of Personnel and Development (CIPD), Institute of Directors (IOD), The Prince’s Trust, The Big Issue, Business in the Community (BITC), Nacro and many others. They all believe businesses should double their efforts to tap into the valuable skills, energy and insight that candidates from disadvantaged groups can bring to businesses.

If you would like to be part of the campaign and help support people from disadvantaged backgrounds get into employment, there are plenty of organisations that can advise you. These include: The Prince’s Trust, Crisis, Nacro, Gingerbread and Action on Addiction. For a full lists see here.

Are you interested in a career at Eversheds? Please click here.

Are you interested in a career at BAE Systems? Please click here.

VERCIDA works with over one hundred clients who are committed to creating an inclusive work environment. If you are an employer and interested in working with VERCIDA to promote your diversity and inclusion initiatives and attract the best candidates, please call 02037405973 or email info@vercida.com for more information.

We are also officially recommended by Disability Confident as a step on achieving Employer status, please click here for more information.

Vercida logo

VERCIDA works with over one hundred clients who are committed to creating an inclusive work environment. If you are an employer and interested in working with VERCIDA to promote your diversity and inclusion initiatives and attract the best candidates, please email info@vercida.com for more information.

Learn more about this employer

BAE Systems

Inclusive features

  • Charity/ Volunteering Initiatives
  • Corporate Social Responsibility
  • LGBT Initiatives
  • Armed Forces Support Initiatives

Section with Articles you might like

See all articles

You will receive an email with link to reset your password.

Enter your new password