Category: Industry News, Inclusive, Lloyds Banking Group, Professional Services, Finance
Lloyds Banking Group is gearing up for Pride season and has unveiled plans for its participation at this year’s events.
Following the success of similar initiatives in previous years, the bank will be decorating selected ATMs at various UK Pride events, and displaying Pride vinyl in the windows of specific bank branches of Lloyds Bank, Halifax and Bank of Scotland.
Staff will also be taking part in Pride parades, including in Manchester, Edinburgh, and Belfast, and in London where the Group’s participation will be led by Karin Cook, Group Operations Director and Group Executive Sponsor for Sexual Orientation & Gender Identity.
Karin Cook, who is also Stonewall’s Senior Champion of 2016 told us, ‘Personally I am excited to be joining Lloyds Banking Group colleagues at London Pride this year; it’s a guaranteed fun day out with a positive message of inclusion and education for all, and a great way to show our continuing support for the LGBT community.
One employee involved with planning the initiatives is Shane Dickinson, the Customer and Colleague Director of the Group’s Rainbow Network for lesbian, gay, bisexual and transgender (LGBT) colleagues.
Dickinson, who is based in Halifax, says he’s always felt comfortable about his sexuality and is proud that the organisation believes in promoting inclusion.
‘I’ve never felt the need to “come out” other than to correct assumptions made i.e. What’s your girlfriend/wife called, etc,’ he told Gay Star News.
‘I’ve always found Lloyds Banking Group to be an incredibly inclusive place to work, that’s one of the reasons I’ve been here for nearly 10 years.’
Lloyds Banking Group has long been committed to supporting the LGBT community. The Group has an active Rainbow network made up of 4,500 colleagues, one of the largest networks of its kind in the UK, and has made public commitments to increasing the engagement scores of LGBT colleagues to 70% by 2020, as part of their Helping Britain Prosper Plan.
Lloyds Banking Group was ranked at number 2 in Stonewall’s most recent list of Top 100 Employers with regard to its LGBT-friendly policies and procedures.
Last month it announced that it was expanding its healthcare benefits for UK mainland members of the private medical benefits scheme to include cover for Gender Dysphoria.
Lloyds Bank features same-sex proposal in latest marketing campaign
Earlier this year, Lloyds Bank unveiled a brand new marketing campaign highlighting how the Group was there for its customers to help them through major life changes such as the death of loved ones and marriage. The advert featured a man proposing to his male partner and was broadcast in high-profile spots on TV.
‘Personally, I was delighted to see the campaign and, having worked in Brands and Marketing for a number of years, it was great to be asked my opinion on the creative messaging.
‘The proudest moment was seeing the “he said yes” campaign on a billboard. I was almost brought to tears, it’s such a beautiful statement.’
Look out for the special Pride ATM’s – and Lloyds Banking Group team members – if you’re visiting festivals in Edinburgh, Glasgow, Leeds, Manchester, Belfast, Brighton, London and Cardiff.
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