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Growing up Black in Britain ( Panashe Mabvaro):

Category: black history month, BAME Inclusion, BAME Diversity, BAME Network, Black Lives Matter

Growing up Black in Britain (Post 1 – Panashe Mabvaro):


As part of Black History Month, we've been asking colleagues to share their experiences of growing up Black in Britain. Here's People coordinator Panashe Mabvaro:

'Growing up Black in Britain has had its ups and downs, which has helped me grow into the confident individual I am today. The downside is coming across the people who make assumptions that you are less than they are because of the colour of your skin, or expecting you to live up to the stereotypical characteristics of a Black person – quite a lot of people would be able to relate to the phrases 'You are so well spoken' and 'You don't sound Black', which are quite insulting comments.

'The upside is that it can be a teaching moment for those who view different skin tones and heritage in an ignorant manner. It has made me more proud of my heritage and to also appreciate all the different cultures we have in this country. Growing up in Britain has pushed me to work harder, and not to be afraid to reach certain heights or network with other individuals, just because of the colour of my skin.’ #BlackHistoryMonthUK

Growing up Black in Britain (Post 2 – Anonymous Employee at Which?):


As part of Black History Month, we've been asking colleagues to share their experiences of growing up Black in Britain. An anonymous employee at Which? Shared their story: ‘I grew up in a Nigerian household with immigrant parents who are very proud of their culture, and so from an early age I was immersed in a vibrant culture. At home, my parents spoke a mix of English and Yoruba (their native language) and weekends were often filled with family events, birthdays, weddings etc – the perfect opportunity for me to wear the latest traditional outfit that had been tailor-made for me.

'Growing up in Britain it was hard to ignore the lack of positive representation of Black culture in the media. However, in the last few years, there has been, what I’d call, a Black British cultural renaissance – Black music, food, clothes, books etc, have entered the mainstream and are widely celebrated – and I couldn’t be prouder.’ #blackhistorymonthuk

Update on our Anti-Racism Commitments


In June, we launched our anti-racism commitments as part of our work to make Which? more diverse, inclusive and reflective of UK society and the consumers we represent. We’ve made some substantial progress this quarter, and here are a few of the actions and initiatives we’ve focused on:

- Establishing a Content Diversity and Inclusion working group to identify priorities, track and report on progress and measure success.

- Reviewing all 143 of our product content areas to identify how we can make them more relevant to consumers of diverse ethnicities, including the selection of products, the tests we perform and the content that we produce.

- Creating a new bank of diverse imagery for use across all content and updating D&I terminology in our style guide.

- Working with a specialist discrimination law firm to produce an overview of the Equality Act with case studies on consumer rights.

- Extending our pool of media spokespeople to ensure we are more representative.



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VERCIDA works with over one hundred clients who are committed to creating an inclusive work environment. If you are an employer and interested in working with VERCIDA to promote your diversity and inclusion initiatives and attract the best candidates, please email [email protected] for more information.

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