Category: Industry News, diversity, awareness, transport for london, routemaster, complement, out bound
Regular readers of our website will know that we’ve featured Transport for London’s (TfL) awesome #RidewithPride campaign lots of times since it launched in early 2015. The vibrant campaign was spearheaded by their employee LGBT+ network OUTbound and went on to win the ‘Engagement Initiative of the Year’ award at our inaugural Inclusive Networks Awards. Limited edition oyster card holders and posters were released as part of the campaign. Just when you thought it couldn’t get any more awesome…iconic toy maker Corgi have only gone and produced a very special mini version of the #RidewithPride Routemaster bus.
The rainbow ‘Ride with Pride’ New Routemaster bus was created to celebrate lesbian, gay, bisexual and transgender (LGBT+) diversity in London. It was the first bus of its kind and has gone on to inspire other cities around the world.
It went into service on 2nd March 2015 on route 8, and moved to route 15 in October 2015 operated by Stagecoach London. The bus has taken part in two Pride in London parades, and many other high profile events raising awareness of LGBT diversity.
During its time on the road it was complemented by two other vehicles – a Docklands Light Railway Train and a Black Cab, all using a similar design. Two limited edition Oyster wallets were produced featuring the rainbow bus, and it gained a huge following in Twitter as part of OUTbound’s #RidewithPride campaign.
“The rainbow ‘Ride with Pride’ New Routemaster bus was created to celebrate lesbian, gay, bisexual and transgender (LGBT+) diversity in London. It was the first bus of its kind and has gone on to inspire other cities around the world.”
The original concept and idea was created by Inclusive Networks Awards finalist (Network Leader of the Year) Martyn Loukes BEM and the design was created in-house and sponsored by Stagecoach London.
The bus will shortly feature in a driving simulation computer game, where players can drive the bus along the Pride in London parade route.
The other cities to have launched rainbow buses since March 2015 are Toronto, Calgary and Brighton. There are also Ride with Pride taxis in Southampton, and there was a rainbow train in Copenhagen.
OUTbound is one of TfL’s diversity networks and was also responsible for changing 48-traffic lights around Trafalgar square to feature same-sex images and gender symbols in 2016. The network is also the fastest growing LGBT+ employee network group on Twitter in recent years.
Are you interested in a career with Tfl? Please click here.
VERCIDA works with over one hundred clients who are committed to creating an inclusive work environment. If you are an employer and interested in working with VERCIDA to promote your diversity and inclusion initiatives and attract the best candidates, please call 02037405973 or email [email protected] for more information.
We are also officially recommended by Disability Confident as a step on achieving Employer status, pleaseclick herefor more information.
VERCIDA works with over one hundred clients who are committed to creating an inclusive work
environment. If you are an employer and interested in working with VERCIDA to promote your
diversity and inclusion initiatives and attract the best candidates, please email
[email protected] for more information.
Did you know that users who have filled in their profile details are 42 times more likely to get matched with the right employer?
Help us find the best workplace for you by sharing more about yourself.
We will never disclose your information with others.
Brit partners with the African Caribbean Insurance Network
Brit Ltd (“Brit”) is pleased to announce the launch of a new partnership with the African Caribbean Insurance Network (“ACIN”) to focus on improving ethnic representation across the London insurance...
Moutaz Alrayes, Graduate CDM Associate at CityFibre.
Imagine being forced to leave your home country, to drop all your life, plans, dreams and start again somewhere entirely new. This is the reality...
Where Culture Makers lead, organizations grow twice as fast
Think your workplace culture is inclusive? Your employees might think differently. Closing this perception gap will yield substantial benefi...