It is often reported that firms with a high percentage of women in leadership positions are likelier to showcase better financial performances compared to competitors. Diverse perspectives are important in any company and commemorating the contributions of women has never been more crucial, as the recent reports show a sparse increase in the interest of girls in pursuing tech careers. As per a recent study, only 11% of girls want to pursue a career in STEM.
A division of The Channel Co., CRN, annually highlights female leadership with the “Women of the Channel” awards. It showcases women who are leading the industry based on their demonstrated expertise, professional accomplishments and ongoing commitment to the channel.
For Sheree Wong, Senior Director, Global Partner Strategy, the award is not just meaningful for her on a personal level, but also on an industry level. She said that even though equality and diversity in the workplace have become a strategic necessity for many companies, the number of female leaders in technology is still very low. For her, being a ‘woman of the channel’ means that she has the responsibility of continuing to motivate, seeking and helping other women grow their career in technology and eventually into leadership roles. She thinks that the issue is not with aptitude, it is cultural. It is important to develop an inclusive culture that makes the workplace an appealing one for women to make them interested in participating and aspire to be successful.
Sheree, along with other “Women of the Channel are working together to deliver admirable work and serve as examples for others in similar roles while achieving awards along the way.
Paula Gil, CA Advantage Partner Program Global Program Lead, Tricia Atchison, Vice President, Global Partner Marketing and Sheree Wong, Senior Director, Global Partner Strategy, spanned CRN’s “Power 30 Solution Providers”, “Most Powerful Women of the Channel 2017” and “Up and Comers”.
CRN’s “Power 100” recognition award was received by Leslie Bois, Vice President, Global Channels and Alliances at Veracode (obtained by CA) for her ongoing commitment to the channel.
“2017 Women of the Channel” List of CRN represents a wide range of vendors across the IT channel who continuously encourage the exclusive goals of their companies. Only five hundred women from the industry were featured.
Thanks to their aim of eliminating the obstacles between ideas and outcomes, these women are able to stand apart from their counterparts. According to Tricia Atchison, a collaborative approach is important in an industry that is continually transforming.
Tricia said that the community of resources is the most invigorating aspect of the industry. When people in related roles come together to share ideas, they come to know about unique ways to beat challenges in the channel. She further added that the constant change in the industry and how they are able to align themselves as a company is quite fascinating.
She also spoke on how the partners are CA’s extensions, and hence, the relationship is an important one to nurture. She always lays emphasis on being partner-centric and focused on their objectives. She said that if they want their partners to be their extensions, they have to make sure that they experience the very best that there is.
The value of partner relationships was also echoed by Paula Gil. She said that to support their fast-growing partners, they have to always think in an agile manner and continue to innovate and refine themselves. She is always asking herself about how they can improve their CA Advantage Partner Program so that their partners are best positioned in the marketplace.
Paula said that this year’s CRN’s honour is more valuable than ever because the brand new designed CA Advantage Partner Program. This is Paula’s third honour.
Paula expressed that by really listening to their partners, they redesigned the programme. This makes her feel like a woman of the channel more than ever before.
For all those young women who are hoping to achieve honours like Tricia, Sheree and Paula, Sheree suggests honing their storytelling skills as a way to grab the attention of others. Powerful storytelling must be considered as a strategic business capability and one that one must continue to build on throughout their career.
She further added that whether one will become a sales rep creating a pitch representation for a potential client or an executive giving an annual performance overview to grab their attention, building engagement and creating emotional connections is going to be important for business success.
The awards being given to women in the tech sector only show how the previous hurdles are being broken down for anyone who wishes to enter the industry.
Currently, tech is pervasive to every industry. Paula would be challenged to think of anyone who is not affected by tech. She said that it is very exciting to see that women and men are learning about tech, about their passion. Before long, these people can build their tech proficiency and even apply for a position at a company.
The women given the honour all are motivated to continuously better the ecosystem of the channel.
Paula said that the role is about tenacity and being a part of the channel is about getting beyond the ‘no’s’ to gain something meaningful.
Are you interested in a career at CA Technologies? Please click here.
Vercida works with over one hundred clients who are committed to creating an inclusive work environment. If you are an employer and interested in working with Vercida to promote your diversity and inclusion initiatives and attract the best candidates, please call 02037405973 or email firstname.lastname@example.org for more information.
We are also officially recommended by Disability Confident as a step on achieving Employer status, please click here for more information.