Lloyds Banking Group have recently partnered with AbilityNet, a UK charity helping disabled adults and children use computers and the internet by adapting and adjusting their technology. They have partnered as part of Lloyds commitment to be the best bank for customers. They are working towards accrediting the Group’s websites and apps to ensure that all users have a positive experience.
Accreditation from AbilityNet will mean that Lloyds Banking Group’s websites and apps are correctly designed, developed and edited in order to ensure a great user experience from start to finish. Lloyds Banking Group believes that by working with practitioner charities and businesses they are able to influence change in communities they serve, the financial services industry and within Lloyds.
Nigel Lewis, CEO AbilityNet said: “As Lloyds Banking Group is the largest bank in the UK they have a unique opportunity to support all of their customers to a better online customer journey experience. Throughout our partnership with them it has been great to see the steps they continue to take to make improvements on all of their apps and websites to make them accessible for all of their customers.”
Lloyds Banking Group is aiming to remove barriers for all of their customers by embracing digital technology and providing them with the ability to independently access Lloyd’s products and services at a time that is most convenient for them and can work around their day-to-day lives. Lloyds is also able to offer accessible information to its customers through the use of assistive technologies or by ensuring that the information is presented in a way that is suitable for the customers’ needs.
Nick Williams, Managing Director, Consumer & Commercial Digital at Lloyds Banking Group said: “Digital is the biggest single transformation of our generation. Ensuring that our websites and apps are easy to use for all of our customers is vitally important, and is now at the core of our thinking when it comes to developing the services we provide.”
In addition to their partnership with AbilityNet, Lloyds Banking Group have also recently had a trial with Signly, who deliver smart British Sign Language (BSL) signed content directly to user’s mobile devices. This comes as part of their continued efforts to explore new technologies in order to enhance their customers’ experiences. Other initiatives include Touch ID log in, facial recognition and selfie technology; these are all aimed at improving the accessibility of Lloyds services to its customers.
Lloyds Banking Group is committed to providing inclusive & innovative design solutions to support all our customers, enhancing their experiences, providing independence and removing barriers.
If you are interested in finding out more about AbilityNet, please click here.
Are you interested in a career with Lloyds Banking Group? Please click here.
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VERCIDA works with over one hundred clients who are committed to creating an inclusive work
environment. If you are an employer and interested in working with VERCIDA to promote your
diversity and inclusion initiatives and attract the best candidates, please email
[email protected] for more information.
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