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Category: Job description writing
An online job advert is like a shop window. Many people use job search engines to search for vacancies so they may never see the front page of your careers site before applying. What you say really, really matters. This is your best opportunity to engage with candidates.
How to be more visible in job aggregators
First things first, how do you make sure people find your job advert? We wrote recently about job aggregators. They’re essentially search engines for job listings and are used by up to 75% of jobseekers. They’re like Google, but just for vacancies. To get your jobs to the top of those job listings you need to help the technology understand what you’re looking for in an applicant. Then it can match you to people looking for companies, and jobs, like yours.
The, well, key thing about getting this right is choosing good keywords. Think about what your desired candidates might be searching for. Perhaps “sales manager” jobs or “administrator” roles. These could be keywords.
Once you’ve chosen a good keyword, you need to use it regularly in your ad. Add it to the job title, and regularly in the job description. Not too much though, a 2% density of keywords should put it at the top of search results.
How to write a good online job description
Looking for advice on diversifying your applicant pool? We’ve built a powerful workplace attraction tool serving thousands of jobseekers and their potential employers. Learn more about what we do here.